The conference highlighted some interesting shifts within the wedding industry, with the increase of ‘guest-focused weddings’ emerging as a particularly prominent trend.

It was revealed that Saturday or weekend weddings are highly sought after, and venues that offered affordable on-site accommodation or shuttle buses to local accommodation were a popular choice for those planning a wedding.

The importance of affordability became clear, with couples increasingly looking for venues that offered a good value for money, for both themselves and their guests. This included an expectation of competitive bar prices that were comparable to pub prices, to ensure guests could enjoy the occasion without worrying about expenditure.

The conference proved vital in aiding our Events Team to understand and tailor the Bromley Court Hotel’s wedding packages to the wants and needs of those planning their big day. It also highlighted how priorities can vary significantly from one couple to another, something that was particularly evident in the discussion around wedding non-negotiables.

An outdoor wedding ceremony was considered a non-negotiable by 38% of couples, whereas 62% claimed they were flexible on this. Live music and bands were another subject debated, with 44% of brides and grooms stating that this was a must-have, and 56% not believing it to be essential.

Further topics surrounding the early journey to find a wedding venue were brought up, where it was revealed that couples will research on average seven platforms before even making an enquiry, looking for reviews, pictures and the look of websites, jumping between Google and social media.

Attending these events, and analysing the trends within the wedding industry are a key part of the work that is carried out by the Events Team within The Bromley Court Hotel, allowing the hotel to function successfully as wedding venue, ensuring every couple can create a day that feels personal and memorable.